What is a Community Needs Assessment? In the below video, Kay Ferrell, Director at Carnahan Group, responds.
A Community Needs Assessment is a process that helps healthcare organizations identify the needs of their community. This assessment can be used to plan and implement programs, services, or products that will best meet those needs.
There are many different types of assessments which may include surveys, interviews, focus groups, ethnographic research methods such as participant observation and in-depth interviews. The goal is to find out what people need from an organization by asking them about their experiences with the organization’s products and services (or lack thereof).
The information gathered during the assessment will be used to make decisions on how to improve customer service satisfaction levels through improved communication or marketing strategies or other changes in procedures as appropriate for your business goals.